How to Find Profitable Products To Sell on Amazon

Are you wondering what to sell on Amazon to make money? You may be a new Amazon seller or have been selling with Amazon FBA for years.

Picking the right product to sell is one of the most crucial factors of success on Amazon.

If you choose the wrong product, it doesn’t matter how great your selling skills are. It will flop.

However, if you choose the right product, your sales and copywriting skills can be mediocre and you’ll still do well. 

Ideally you want to find something that has a great potential for profit and low competition.

In a hurry?

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How to Pick An Amazing Product To Sell

How do you make sure you’ve made the right choice?

Below are some top tips to ensure that you choose the best product to sell on Amazon.

1. Need

Problems require solutions. A profitable product should be solving an existing problem.

Specifically, ask yourself if there is a gap in the market for a product that solves a common problem.

A good starting point is to select a niche based on your unique interests or passions.

Once you have selected your niche or category, list down the most common issues in that niche. N.B. Negative Amazon reviews are a perfect place to start.

Then check if there is gap or opportunity to provide a “winning product” in your chosen niche.

If your product category has lots of good products, take a look at the average cost. Consider if there is a way to manufacture the same product and sell it at a more affordable price.

 

2. Reviews

To identify the best products to sell, it is important to identify gaps in the market that you can fill. A great way to achieve this is by looking at product reviews.

Reviews are one of the most powerful drivers of sales because they are an indication of social proof.

For this reason, it can be very hard to compete with products that have a ton of reviews.

Ideally, the product should have 100 reviews or less. This is a good indicator that the competition is low enough that you will be able to compete easily.

WHAT IF you could access estimated data that could help you find good potential product niches where you don’t necessarily need a lot of reviews?

AND perhaps you wanted to find newer listings that could be easier to compete with for Page 1 positioning OR maybe you wanted to identify niches to avoid, where listings are established and harder to compete with.

Watch the demo video below to learn how Helium 10’s product research tool, Black Box, and its advanced filter “sales to review” can help you easily access estimated product sales statistics that shed light on all these product research questions.

 

 

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3. Price

The product’s selling price should range between $20 to $70. If your price is any lower, the product may not be profitable.

If your price is high, you will make your first inventory costs too high to get your product live. You will also be taking unnecessary risk if the product doesn’t end up doing well on Amazon after you launch it.

 

4. Best Sellers Rank (BSR)

Here is the Best Sellers Rank defined by Amazon:

“The Amazon Best Sellers calculation is based on Amazon sales, and is updated hourly to reflect recent and historical sales of every item sold on Amazon.”

Amazon shows a products BSR on the products listing page with 1 being the best-selling.

Your product should have a BSR between 300-5000 in their category. This way you will find a product that has high demand but low competition.

A product ranked beyond 5,000 may not have enough sales volume or demand.

A product ranked below 300 may be too competitive with established sellers with a huge budget for inventory and marketing.

 

5. Private Label

If you want to make serious money selling online, you must be able to Private label the product and sell it under your own brand.

Quick question?

Would you rather compete with hundreds of other sellers all selling the same product or would you rather create your own version of the product with your own brand name & packaging and stand out?

The answer for me is definitely the latter.

With time you will make improvements to your product to give customers a reason to buy from you over competitors because you are providing more value.

You can sell your profitable brand one day for as high as six, seven, or maybe even eight-figures.

6. Weight

Your product should be less than 5 pounds in weight.

If it is oversized, it will be expensive to ship which reduces your profit potential. This is especially important if you are just starting out.

 

7. Here are other other questions that you may need to ask yourself

(These will save you a TON of work and headache later)

• What differentiation does the sample need?
• Do the keywords offer enough potential upside to move forward?
• Is there any potential liability concern? (Your product idea has not been put through a patent search or trademark check. It is solely your responsibility to do that.)
• Is market feedback on similar products positive?
• What are the packaging options?
• What is the profit potential?
• What regulatory requirements need to be considered?
• What are the final product specifications?
• How is the market trending overall for this product?

Take time to answer these questions.

Do the research.

Be objective and unbiased.

This alone can make a HUGE difference in how your product will perform. It’ll save you a lot of money, time, and stress down the road.

 

What Is The Best Tool To Find Profitable Products To Sell On Amazon?

If you are wondering what to sell on Amazon to make money, then you will no doubt need a product selection tool.

Otherwise you will spend countless hours and end up frustrated as you sift through the thousands of products on Amazon trying to find a goldmine.

There are a lot of product selection tools out there ranging from Chrome extensions to database driven tools.

Your choice will have a huge impact on the results you get.

My #1 recommended tool on the market for me is Helium 10. Their Black Box tool is an incredibly fast and efficient means of finding product ideas based on a high number of factors determined by you. These multi-tiered factors reveal only the best products that match YOUR selling goals and product preferences.

The software allows you to scan across Amazon’s 450 million product database, validate a product category, and narrow down on your niche product loaded with sales potential.

Watch This Demo on how to quickly find the best products to sell on Amazon and save hours of time manually researching.

 

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Learn How To Sell On Amazon For FREE

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This ‘A to Z’ Amazon seller education will show you step by-step how to start your own Amazon business.

Dripped out over eight weeks and across 90+ videos, you’ll learn everything you need to start selling on Amazon ASAP. You’ll learn how to find a winning product, launch it, build your listing and everything in between to crush it on Amazon.

It is also updated with every tip, trick and hack currently in use.

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Yours In Complete Success

Flo Kay

Have questions? Need help?

You can reach me on http://facebook.com/flokaytraining